Let’s imagine your friend John decides to open his own e-commerce business. He chose to sell a good quality product at a competitive price. However, days and months are passing, and his sales are not surging- they seem to be getting lower. Something must be wrong, but what exactly?
Among many possible mistakes John could do, there’s one that many new sellers commit over and over again- forgetting about a good online reputation for their brand. Your reputation is something that requires your constant attention, not just at the beginning. Otherwise, it could be deadly for your business. Even the best products won’t sell if the reputation behind them is questionable.
Sometimes numbers speak louder than words. In the case of online reputation, numbers highly suggest its importance- 92% of online shoppers first look at the reviews on products and brands they want to buy from. Simply put, your potential customer wants to be sure they’re not wasting their money on bad products. Your good online branding reputation is what makes them buy.
Now that we got that part clear, time to show you how to create and maintain a good online branding reputation. Among many tricks and tips that we could tell you, one of them is especially good. That is, make sure you hired the right people to deal with your social media. This isn’t just some mindless task. Your social media activity is how your customers usually see you. That’s even more important for SMEs with a small chance of creating TV commercials or other big marketing campaigns. For all small companies, social media are usually the only way to connect with potential customers. That’s why their social media should be exemptional and handled by professionals.
This can’t be emphasized well enough- always engage with your customers. Respond to as many comments and messages as possible, especially on your public profiles. If your customer asks a question or complains about some issue with your product, don’t leave them hanging. It will be double damage for your image- first, you gain one angry and ignored customer. Two, your potential customers will see you as indifferent to their needs and expectations. Another important thing is your honesty and integrity. If you try to outsmart your customer and avoid any responsibility for your mistakes, you might find yourself quickly losing sales.
As you can see, your reputation is crucial to your success. Dealing with social media is almost a 24/7 job. If you take it seriously, hire specialists in creating your branding reputation and follow our tips, you will find yourself quickly gaining the trust and loyalty of your customers.
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